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Deep male voices enhance women's memories

Posted On: Sept. 14, 2011

Washington, Sept 13 (ANI): For the first time a new study has found that a low masculine voice is important for both mate choice and the accuracy of women's memory.

The study by David Smith and colleagues from the University of Aberdeen in the UK found that women remember men who speak to them in a low pitch voice.

Then, depending on what they remember about you, they may or may not rate you as a potential mate.

In a series of two experiments, Smith and colleagues show that memory in women is sensitive to male voice pitch, a cue important for mate choice because it can indicate genetic quality as well as signal behavioural traits undesirable in a long-term partner.

These could include antisocial traits and lack of emotional warmth for example.

In order to evaluate potential partners, women appear to rely on their memories to rapidly provide information about the attributes and past behaviour of potential partners.

In both experiments, the authors found that women had a strong preference for the low pitch male voice and remembered objects more accurately when they have been introduced by the deep male voice.

"Our findings demonstrate that women's memory is enhanced with lower pitch male voices, compared with the less attractive raised pitch male voices," Smith stated.

"Our two experiments indicate for the first time that signals from the opposite-sex that are important for mate choice also affect the accuracy of women's memory."

The research is published online in Springer's journal, Memory and Cognition. (ANI)

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